When products are commoditized, manufacturers must compete on services, business models and intangible dimensions of their value proposition. In many cases, intangibles are tie breakers when customers ...

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

Intangible categories including financial products have to move beyond selling products and sell propositions, said Manisha Lath Gupta, CMO, Axis Bank, speaking at the Pitch CMO Summit 2012 – South in ...

Nest, makers of everyone’s favorite smart thermostat, are raising a new round of venture financing that values the company at $2 billion. You hear this kind of thing frequently. The problem with ...