Elyse Flynn Meyer is the Founder of Prism Global Marketing Solutions, a HubSpot Diamond Partner & author of, Mastering Inbound Marketing. The goal of any marketing team is to grow revenue. Leveraging ...

Companies continue to debate whether inbound or outbound marketing tactics are the most effective. In a recent study by Demand Metric and Act-On software, several midsize B2B companies were asked ...

Technology is continuously pushing the marketing industry to new extremes. The old-school marketers watched it happen decades ago with the invention of the telephone, followed by the rise of ...

Inbound SEO is the process of optimizing your marketing content to rank higher in search results so your audience can find and engage with your content easily. The post 8 core elements of a winning ...

Like chefs, marketers regularly combine a variety of "ingredients" to achieve a desirable result. Unfortunately, two of those ingredients—inbound and outbound marketing—are routinely set up as ...