Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

When asked to write a TV commercial for a car, Jeremy Clarkson, the presenter of the car show Top Gear, started the job with a complaint: “It’s a pretty car, but what they’ve done is put the engine ...

(By Lisa Orkin) There has never been a better time for humor in advertising. I know what you’re thinking…we’re in the middle of a pandemic, the economy’s tanking. Exactly. Listeners need an escape ...

Over the years, there has been no shortage of discourse on the role of humor in advertising, with industry legends and self-proclaimed funnymen alike frequently rhapsodizing about its importance. In ...

Earlier this week, in an analysis of how TV ads have changed in the 70 years since they first appeared on UK TV, Kantar’s Lynne Deason ran the numbers for us on what she called a “dramatic decline” in ...

I’m the son of a white father and a black mother, who grew up in a Christian household, surrounded by Jews, Muslims, Hindus and Sikhs. I fell in love with martial arts and the whole mysticism of the ...