Competition for attention from the email deluge is intense. If you want yours read, focus on the subject line and make it personal. Few things are more frustrating than sending an important email ...

What’s the one thing you want, most of all, after a job interview? A job, right? But first things first - before you get the job offer, you’ve got to have a little more dialogue - even if you crushed ...

The best way to start your email is to make an impact — choose a hook that talks directly to your target market’s problem. Your outreach is not just about sending emails. It is about sending the right ...

Myra Deshmukh worked at Amazon for over a decade and taught a business writing course to other employees. She shares seven tips for improving email communication, including being concise and avoiding ...

All email marketers understand how critical subject lines are to generating engagement with their messages. That’s why subject lines are tested far more than hero images, calls-to-action and any other ...

Struggling with email open rates? These 10 AI-powered subject line generator tools—like Omnisend, Coschedule, and Mailmeteor—help craft catchy, relevant lines in seconds. Whether you’re cold-emailing, ...

After tradeshows, email marketing is arguably the most powerful channel for lead generation. Following email best practices is critical to closing sales after your event participation. Often, ...