“TikTok and app filters are playing a role in the faux freckle popularity,” explains Lisa Aharon, a New York City-based makeup artist. “They are also a fun way of playing with your complexion, ...

With barely there, no-makeup-makeup continuing to reign supreme among beauty’s elite, it was only a matter of time before freckles became a bonafide trend. After all, there’s something about a healthy ...

Is there any clearer sign of summer arriving than seeing your freckly friend slowly become covered in the colored marking in response to the sun? The freckle trend is showing no signs of slowing down ...

TikTok is a mecca for viral beauty trends, from slugging and glass skin to ombre lips and graphic liners. One trend that has stood the test of time is faux freckles. When it first went viral in 2017, ...

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A video on TikTok that revitalizes the fake freckle trend online has gone viral and had almost 100,000 views. In the video, entitled "Funny beauty hack to cover up a pimple," TikTok user Kenz Lawrén ...