Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done. In marketing, efficiency may involve increasing conversion rates ...

Regardless of industry, efficiency is a major business goal. Efficiency is performing in the best possible way with minimal waste of time, effort and resources. Leaders aim to get the most out of what ...

Research and development (R&D) productivity has long been a topic of concern amongst industry analysts (Drug Inf. J. 34, 1169–1194; 2000). In general, R&D productivity can be thought of as comprising ...

In "Efficiency v effectiveness" last week, Dave Trott described the problem of focusing on efficiency first in the creative industry. In short, when trying to reduce costs, one can also compromise the ...

Time may seem scarcer than ever, but fortunately technological advancements have presented auditors with many tools to improve the effectiveness and efficiency of audits. One such tool is data ...