Product concept statements are an integral part of both an original business plan as well as the development of products and services in established companies. A good product concept statement ...

Have you ever had an idea and wondered, "Will this work?" That's where "Proof of Concept" comes in. Think of it as a small test or experiment for your idea. Before diving in fully, you try out a basic ...

When you need to clearly and succinctly explain an idea for a business, product, design or program – or for anything else that doesn't yet exist – then you need a concept statement. A concept ...

Today’s guest post is written by Julie Stern, an author and consultant who focuses on conceptual understanding. Have you ever been frustrated by how quickly students seem to forget what you’ve taught ...