Can we speak, for a moment, about the humble elevator button? I know, there could hardly be a more seemingly inconsequential design element, yet the elevator button has become the bane of my existence ...

Do “self-cleaning” elevator buttons really work? Without rigorous independent studies, experts say it’s hard to verify claims of “self-cleaning” or “antiviral" surfaces that have popped up during the ...

Editor's note: This column is part of 'Why Do We?' — a weekly video series hosted by culture expert Martin Lindstrom that untangles unique quirks of human behavior. Click here for the full series page ...

Posts from this topic will be added to your daily email digest and your homepage feed. A button that lets you make someone’s day (or at least their morning) A button that lets you make someone’s day ...