BMW's own Heart of Joy control unit will debut in upcoming Neue Klasse EVs It consolidates multiple separate control units into a single, integrated one Promised benefits include quicker and more ...

The BMW iX3 has a 'Superbrain' that controls the car’s dynamic functions. It’s a complex piece of equipment with a simple goal: to provide a better driving experience. For a while now, we’ve been ...

BMW’s automotive fans are increasingly concerned about the company’s cars losing the engagement that makes them fun for enthusiast drivers, but despite the increasing technology also employed on the ...

For decades, BMW built its reputation around the tagline "The Ultimate Driving Machine," which appealed to driver enthusiasts and the masses alike. It was more than a tagline in the sense that BMW is ...