Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

It honestly doesn’t matter how engaging or groundbreaking your content is if no one in your audience sees it. If the people you’re trying to influence don’t read, see, or hear your content and take ...

A lot of marketing leaders are throwing masses of content into the ether and hoping for the best - and not only is this ignoring the precious opportunities in content for learning about your audience, ...

Once you've determined the most effective distribution channels for selling your product or service, you must support these decisions with a variety of pricing, branding, advertising, promotional and ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

One of the most pressing challenges that sales leaders grapple with is how to effectively distribute leads to their sales reps. Historically, the default approach has been to assign leads based on ...

Running a hotel has always been a challenging task. But in recent years it’s gotten even more complicated. Hotel consumers’ technology habits are evolving, forcing hoteliers to rapidly evolve their ...

Fisker has changed its distribution strategy to rapidly increase global sales and deliveries of the Fisker Ocean SUV On Thursday, Nov. 16, Fisker set a new milestone of 107 vehicle deliveries in a ...

After revolutionizing the launch industry through vertical integration, SpaceX hopes to do the same for satellite broadband with its Starlink megaconstellation. Starlink’s go-it-alone approach ...

Bob Chapek, who became CEO of the Walt Disney Company in February, is beginning to make his mark on the company. In its biggest shake-up under his leadership so far, Disney has unveiled a major ...

The aftershocks of the financial crisis have left us with fewer distributors, increased investment scrutiny by analysts, and the most severe competition for assets in the history of the industry. Now ...

Having a plan for how you'll spend your money in retirement is just as important as having a plan for how you'll save it. You probably think a lot about how much you'll need to save for retirement.