The Denim Lab jeans store in Tustin has launched a campaign to support juvenile diabetes research with a kickoff event at The District shopping center. As part of their Empower Your Jeans campaign, ...

DENIM DO GOOD: In conjunction with Earth Day, G-Star Raw teamed with Amsterdam-based creative agency The Visionary Lab to mount a photographic exhibition spotlighting sustainability and talent with ...

How many jeans are too many? Research by Fashion United found that on average women own seven pairs of jeans and men own six pairs. But the research also shows that we don't wear all the pairs we own.

There is a high chance that the exact whisker and honeycomb patterns found on the Levi’s jeans you’re wearing now, or that are in your closet, were first developed by a denim technician at the Levi’s ...