What is design? What makes it distinct from art, science, or engineering? The editors of this site decide dozens of times a day what is or isn’t “design.” But is it ultimately subjective, or can it be ...

No simple checklist could ever fully define what we mean by good design, but when we look at examples of it, we see that some essential elements tend to show up consistently. As we described in the ...

If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to ...