Seinfeld, the Beatles, and even the Wizard of Oz: Foursomes have all shown the explosive power of that number in a cohort. This creative agency founder calls it “Quadraneural Acceleration.” John, Paul ...

How do everyday people rise from obscurity, achieving great things? What does it take? What was the driving power behind the ventures of famous explorers, inventors, and entrepreneurs that changed the ...

Manhattanites, brace for September 25. The UN General Assembly will still be in session, gathering 193 countries' dignitaries and their motorcades. Participants in the Clinton Global Initiative—more ...

Below is one of my favorite Youtube videos of all time. It demonstrates of the power of creative leverage. Archimedes said “Give me a lever long enough and a fulcrum on which to place it, and I shall ...

When someone gives them a new idea, many leaders follow it with a "but" statement. When an employee shares their idea, they respond with some variation of: "But we don't have the money." "But it can't ...

Is ambidextrous leadership simply an updated version of the old catchphrase ‘a jack of all trades and a master of none’? In this age of specialization, is having an expanded range and repertoire more ...

Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

The inside of Power Creative's Technology Lab is like a futuristic play land. A giant Styrofoam bottle sits in the corner and seemingly fills up as you pass, virtual reality goggles sit on a table at ...