Flight, led by Christopher Lloyd and Casey Cornett, is evolving from a traditional ad agency into a strategic-creative growth ...
SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today launched Creative Optimization, its new product that provides marketers ...
Remote creative collaboration has become an increasingly common reality for many professionals, including those in the marketing and advertising industry. A recent report from Filestage, based on 366 ...
A strategic, long-term plan is imperative for marketing success, but when it comes to media buying, committing too far in advance can backfire. Leading media networks and platforms recently gathered ...
The rapid rise of generative AI (GenAI) is unlike anything we've seen at the intersection of technology and media since the creation of the Internet. Some of the initial use cases for GenAI have been ...
Kellanova, in partnership with data firm Vidmob and MMA Global, has found it can more quickly connect the dots between campaign creative and business outcomes by leveraging artificial intelligence to ...
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