Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, ...

Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and ...

Creative teams work in advertising agencies to dream up and execute advertising campaigns for the companies that hire the advertising agencies. Some large companies have in-house advertising ...

WPP has retained its position as the most creatively awarded group in global marketing as The Drum’s annual World Creative Rankings – the industry’s most comprehensive creative rankings that benchmark ...

Digital is both a friend and foe to creativity, says Will Hurrell of Will Hurrell PR. It’s time we addressed some of the bigger issues tech poses to the industry. Never underestimate the importance of ...

He shattered the rules of 20th century advertising with campaigns that resemble multi-media hijinks, rather than commercials. Brands like Burger King, Old Navy, and Microsoft flock to his ...

Case study highlights how AI-powered content distribution supported qualified lead generation ahead of traditional SEO indexing Virginia Beach, VA – December 18, 2025 – Commonwealth Creative Marketing ...