AchieveIt explains a process for creating a mission statement in a whitepaper, “Mission Statements: A How-To.” 1. Each participant brainstorms about why the organization exists, chooses his or her ...

Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

While it’s not a requirement for a business to have a mission statement, a company that takes the time to create one is able to communicate the organization’s purpose and values to all shareholders, ...

Your company mission is the North Star of your business, guiding each and every decision you make. Writing one, therefore, isn’t just about creating a clever slogan or summarizing your goals; it’s ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Your mission needs to be ...

A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

Local newsrooms must set the mission and make the internal changes necessary to achieve the goal every day. The post The Most ...

You likely have a company mission statement, a short declaration of your organization’s purpose. Tesla’s mission statement, for example, is “To accelerate the world’s transition to sustainable energy.

Author, speaker and faith-driven leader at BrigFoot, LLC. For any business to thrive, it is important to have a strong set of corporate values, a strong mission and an inspiring vision. In fact, it's ...

Aspirational statements sound good, but if they’re not accompanied by visible efforts to achieve those aspirations, they’ll quickly be viewed as symbolic of an organization’s failures. Mission, vision ...

Why do you exist? The question has perplexed all of humanity for thousands of years, and, still, individuals today in the information age seek to understand the very reason for their existence.

"What good is a fast car, a flash house, and a gold-plated dunny to me? Absolutely no good at all. I’ve been put on this planet to protect wildlife and wilderness areas, which in essence is going to ...