Years ago, I was walking through a parking lot in Mountain View, CA, when I bumped into Scott Cook, the founder of Intuit, the software firm known for such blockbuster financial applications as ...

In a world overloaded with noise from competitor campaigns and industry hype, it’s easy for brands to get distracted by chasing the next shiny thing. But what if the real game changer isn’t out there ...

It’s not all that difficult to find a spark for innovation, but it is nearly impossible to sustain it successfully. The few organizations that do share a singular factor: customer obsession. The term ...

The one sure way to take care of your customers is to respect their time. Being customer-centric is hardly enough these days. To truly be successful, you need to nurture a customer obsession culture ...

Customer obsession isn't a new philosophy. Well established as the secret to Amazon's massive success, many companies have started to make customer-centricity a key ingredient in their strategies and ...

All companies should be obsessed with their customers, but only 15 percent actually are, according to Forrester Research vice president and principal analyst Shar VanBoskirk. Customer obsession is a ...

I’d like to propose a New Year’s resolution for us marketers and technologists — we will not put generative AI (or any other technology) above true customer-focus this year. The term customer ...

This week at the annual Forrester B2B Summit in Austin, company vice president and principal analyst Amy Bills shared four principles of behavior that allow customer-obsessed companies to grow revenue ...

Everyone's heard the old adage that "the customer is always right." It's one of the most enduring business phrases of all time. There have been endless caveats and nuances breathed into the maxim. And ...

PHILADELPHIA--(BUSINESS WIRE)--Phenom announces Customer Obsession Day, a first-of-its-kind event to showcase the latest innovations in customer service and support, including best practices and ...

As attendees re-entered the Austin Convention Center for a new day of Forrester’s annual B2B Summit, there was notable excitement in the air as more than 2,000 marketers prepared for another day ...