Consumer discretionary is a term for goods and services that are non-essential products. For example, rice and wheat would be considered essential items. Meanwhile, cars and streaming services are non ...

Unlike business-to-business advertising, consumer advertising often relies more on emotion than reason. A businessperson is responsible for his company's bottom line and wants facts to support your ...

Market segmentation is a marketing strategy that divides consumer’s interests, demographics and behavior into different groups to better market to specific needs. When it comes to marketing, there is ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Gordon Scott has been an active investor and technical analyst or 20+ years. He is a Chartered Market Technician ...