In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting ...

Co-authored by Lily Johns of the University of Michigan In 2023, 61 percent of adults reported taking prescription medications, with more than one-quarter of those respondents taking four or more.

Marketing is strategic communication between an organization and its customers. To market effectively, managers must come to know their audience through research ...

We’ve all heard the stat — more shopping searches now start on sites like Amazon or TikTok than on traditional search engines. While the truth is a bit more nuanced, one thing is crystal clear — the ...

As prices rose and demand followed, India’s consumer tech market revealed a deeper shift in aspiration, behaviour, and ...