Cracker Barrel’s latest attempt to address the controversy over its redesign ignited more backlash after a new statement was released on Monday. "If the last few days have shown us anything, it’s how ...

A video depicting Cracker Barrel’s Uncle Herschel — who was kicked off the company’s new logo in a corporate rebrand, sparking customer outrage – has gone viral, with its animated mascot singing “Go ...

Cracker Barrel partnered with three different marketing agencies on its controversial rebranding, according to a March 2025 press release. According to the release on Cracker Barrel’s website, the ...

Cracker Barrel shares soared 7% on Wednesday after the Southern dining chain vowed to kill its controversial logo redesign – but customers are still demanding the CEO who led the “woke” turnaround be ...

Cracker Barrel changed its logo. Backlash was swift. Customers complained, social media lit up, the brand doubled down, and even President Donald Trump weighed in. Soon after, the brand reversed ...

Imagine the Disney logo without the castle, or Wendy’s without the pigtailed redhead, or Starbucks without its green mermaid. Now you have some idea of the dismay that greeted the recent attempt by ...