Eye makeup is always evolving, especially with innovative products and new techniques like magnetic lashes and lash lifts. And now, after appearing on the runway during Milan Fashion Week, colorful ...

Whether it's a fiery pair of fringes or delicately coated tips, colored lash extensions are having a moment. It’s possible it all kicked off last year, when makeup artist Lauren B. Brown's tweet ...

For some, false lashes are as much of an everyday thing as, say, sunscreen or mascara. But for others, they’re as foreign as can be. Don’t be intimidated — the best fake lashes offer a quick, easy and ...

Which false eyelashes are best? It’s always the smallest details that help to sell a transformation and even something as minor as a false eyelash can make or break an entire look. There are a ...

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Best mascaras 2026. The HELLO! team tried and tested the top-rated mascaras from Maybelline, Lancôme, and Benefit to find the ...

Using false eyelashes is an easy, effective way to add volume to your natural lashes — and there are plenty of options for those with hooded lids. To keep them from adding a weighted-down look to the ...

The disappearance of highlighters, statement lipsticks, and perhaps most surprisingly, lashes are making their rounds. But ...

What are lash serums and how do they work? “Lash serums are topical treatments that are applied to your eyelashes to enhance ...

Following is a transcript of the video. Narrator: Putting on false lashes can be really tricky, but here are a few products that make the process quick and easy. The Ardell Aqua Lashes have a ...