P.S. We love Colgate toothpastes so much that we awarded the Total Active Prevention Whitening Toothpaste a 2025 Best of Beauty Award. It's a "go-to for cavity prevention, gum health, and breath ...

Visiting a dentist for a professional teeth whitening treatment isn't always in the cards — sometimes it doesn't fit within your busy schedule or budget. But there are plenty of at-home alternatives ...

Have you ever wished you had a magic eraser that could just scrub off the yellow tint on your teeth? It’s like the whitening effect on Photoshop but in real life! Well, now you can — thanks to the ...

The toothpaste brand Colgate introduced a new logo a few years ago, adding a smile to its traditional wordmark. But something was missing from the design: teeth. The brand is now putting that right in ...

The new tooth-whitening algorithm allows shoppers to simulate the results of Colgate’s Optic White Overnight Teeth Whitening Pen in seconds. NEW YORK--(BUSINESS WIRE)--Perfect Corp., the leading ...

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Coffee, wine, orange juice — all delicious, yet all can also make your teeth duller than you’d like. While professional whitening treatments can turn back the clock on your smile, they can also cost ...

While professional whitening treatments will always be the strongest (and quickest) option, these at-home kits gradually break down staining with minimal irritation.

There are plenty of things to smile about, one of which is that Amazon Prime Day is still going strong. The online retailer's massive annual sale is a chance to save across multiple categories, ...

Spring is a good time to practice some self-care while focusing on your beauty routines — including teeth whitening. If you're looking for more reasons to smile this spring, why not start with ...