California Lutheran University’s name, word marks and design marks (logos) are not only integral to our brand identity, but they also represent our reputation externally. They have significant ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Licensed consumer products are a critical driving factor to amplifying movies, television ...

In a world where brand equity can make or break business fortunes, one strategy stands out as a game-changing accelerator: brand licensing. Brand licensing is a key pillar of many business strategies.

Brand license agreements can drive business growth and brand recognition. By granting rights to use, develop, and commercialize technology and other IP (such as trademarks), license agreements enable ...

Increasing competition, new structures and evolving legislation mean western brand owners licensing in China for the first time need to be very selective with their strategy. Simon Crompton presents ...