Your “bottom line” isn’t a boundary—it’s a psychological loophole. Rebrand it and stop sliding into the worst possible deal.

Opinions expressed by Entrepreneur contributors are their own. In business, the bottom line matters most. There’s no way around it; you need to make money to stay afloat, and so it feels natural to ...

Historically, most companies have focused their time, energy and resources on their bottom lines and securing the best financial performance for their shareholders. But times are changing and people ...

The "bottom line" is colloquially used as a metaphor to refer to "the essential or salient point" of a discussion. The term originally came from accounting. On an income statement, the top line is ...