Instagram's 2 billion users, built-in shopping tools, and visual ads help businesses reach new customers, drive sales, and ...

The Video Advertising Bureau has recommended that advertisers and media sellers adopt households or persons ... Read More ...

The VAB (Video Advertising Bureau) announced that it is recommending the choice of either Households or Persons 2+ as new co-standards for video audience guarantees. The recommended move to a choice ...

The media landscape is in constant flux, presenting unique challenges and opportunities for independent journalists. Finding sustainable models in this environment while building engaged audiences ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Claritas developers have created an AI-driven audience optimization model for email so marketers can further personalize messages and reach the ideal audiences. It also determines new audience ...

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in ...

CHICAGO, June 12, 2025 (GLOBE NEWSWIRE) -- An analysis from TransUnion (TRU) sheds new light on the impact of audience composition on marketing performance, showing that making the best targeting ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...