Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

Uber is turning the intimate details of how people move and what they order into a new kind of advertising fuel, inviting brands to target campaigns based on riders’ trips and food delivery habits.

Meta has quietly turned its friendly AI helpers into another data source for its ad machine, rewriting its Privacy Policy so ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

"The integration of PAAPI allows Adlook Smart users to leverage first-party data and offer all benefits of behavioral ad targeting without third party cookies and privacy flaws related to them" said ...

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, ...

But a new model is emerging — one built on big data, market analytics, and precision audience development. And it’s changing ...