Researchers discover that the phosphorylation of a newly identified protein kinase substrate downstream of the dopamine signaling pathway regulates the brain reward behavior One part of the basal ...

Employers who have introduced team-based rewards systems to foster creativity, collaboration, productivity and sales may want to look again at a system that new research shows can create an unintended ...

Ever wonder why starting feels harder than finishing? Brain research shows stress can quietly block motivation before action ...

By turning everyday actions into rewarding experiences, brands shape how consumers engage, spend, and choose platforms.

Why do we chase a positive feeling, even when we know the risks might override the reward? A research team led by Kristijan Jovanoski at Oxford University’s Centre for Neural Circuits and Behavior ...

A treat here and a treat there seems harmless enough. After all, what could go wrong with a little positive reinforcement for good behavior? As it turns out, quite a bit. The research on reward ...