Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

In the crowded space of B2B marketing, your emails need to stand out to avoid being overlooked or deleted immediately. But how do you ensure your message gets the attention it deserves? Here, 17 ...

This free guide will show you the innovative approaches eight forward-thinking brands have taken to engage audiences and position themselves as thought leaders in their respective industries. With so ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...