Roland Smart VP of Social & Community Marketing, Oracle & Author of The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage Scott Brinker Co-founder & CTO of ion interactive; ...

Agile transformations promise faster, more customer-centric organizations, but they typically begin in IT or product teams—far from the brand, messaging, and experiences that shape customer perception ...

Most marketing teams struggle to collaborate effectively. Often because too much time is spent on planning meetings, tracking down status updates and drowning in work that doesn’t affect the bottom ...

'In many ways, modern marketing has more in common with the software profession than it does with classic marketing management.' So wrote marketing technologist Scott Brinker in his 2016 book Hacking ...

The benefits of agile measurement and marketing are clear. As an example, a McKinsey study published in Harvard Business Review rated the analytics and agility capabilities of various companies’ ...

We recently talked to nearly 20 professional marketing teams about major problems they encounter. Project management, time management and general workload visibility were recurring issues. Which got ...

Marketers are often at the mercy of continually changing environments: We rely heavily on external platforms (Facebook, Google, and the like) to accomplish our strategies; those platforms, however, ...

Agile might be considered an obscure marketing buzzword, but knowing its history can demystify its purpose. The term “agile marketing” has had an alluring mystique for some time now. Developers love ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...

Sometimes the best way to understand what good looks like is to look at the opposite. By understanding common anti-patterns, we can better understand Agile. Much has been written about the positive ...

Opinions expressed by Entrepreneur contributors are their own. Some flavor of this conversation happens every single day: “We’d love to help you with your marketing efforts. We’ll go off and in XX ...