For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

Increasing revenue or sales is one of several common marketing objectives. Companies often employ this objective initially to build a customer base, and as time goes on, to generate cash flow or to ...

The world of digital marketing is constantly evolving, with marketers having to modify their strategies to cater to the ever-changing needs of consumers. Search engine marketing, in particular, has ...

You’ve poured your heart into building your business, but getting customers to notice your ads in a sea of digital noise feels impossible. The problem isn’t usually your product or your budget, but ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY John Hood Traditional ...

The main purpose of advertising is to inform potential customers about a product's features or benefits and to encourage customers to purchase the product. However, some advertising methods, ...

In an age where people connect more and more via the internet and social media, many small businesses are trying to utilize new strategies to get their products and ideas out there. Doing so can ...

Joe Green is a writer based in Bristol, UK. He acquired his first computer and dial-up modem in 1992 and has worked in the tech industry since 2000. He writes and podcasts, specialising in open-source ...

In today’s digital age of online everything, it is easy to forget about face-to-face interaction. This is especially true of business marketing, where physical advertising has taken a backseat to ...

In a world where diversity and inclusivity are becoming increasingly central to business values, B2B marketers are facing the challenge of integrating those principles into their marketing strategy.

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar ...