Despite the recent challenges in overall experience quality seen in Forrester’s Customer Experience Index (CX Index™) benchmarks, customer experience (CX) remains a priority for many organizations.

Peter Dunn is a seasoned technology and cybersecurity leader with over 25 years of experience driving digital transformation, AI integration and zero-trust initiatives across federal agencies and ...

Adding a certification can enrich your knowledge and boost career potential. What you need to know to pass the Google Analytics IQ certification. Many marketing professionals are getting ...

Organizations that thrive on change use data and analytics as a competitive asset. They adapt quickly and predict trends by continuously curating and analyzing data and developing insights that drive ...

Getting your Trinity Audio player ready... Do you know who is visiting your business website and when? What about how your customers find your site and engage with your web pages? If you don’t have ...

The Post-Baccalaureate Certificate in Advanced Analytics is designed for students with a foundational background in exploratory data analysis, offering advanced education in machine learning, deep ...

The increased digitalization of commerce has made it easier for criminals to steal banking and credit card information online. That’s why U.S. consumer losses due to fraud have continued to increase ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Wylie Wong is a freelance journalist who specializes in business, technology and sports. He is a regular contributor to the CDW family of technology magazines. The Department of Justice is using ...

Moving from reactive to predictive maintenance requires the right tools for use by subject matter experts. As the power industry continues to advance from preventative to predictive maintenance, one ...

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over ...