That’s the way the cupcake crumbles. Sprinkles, the iconic California cupcake company, has announced a “winding down”of ...

Founder Candace Nelson was surprised by the closures, which come without explanation from the company’s private equity owner.

Sprinkles Cupcakes, the widely popular chain known for its cupcake ATMs and mall kiosk locations, is expected to close all ...

What if an ATM dispensed ... cupcakes? Sprinkles Cupcakes bills itself as "The Original Cupcake Bakery." The company was founded by Candace and Charles Nelson. Once upon a time, Candace and Charles ...

Newsflash: Cupcakes are the new cupcake. Despite the petite cakes’ years-long run as the trendiest sweets around, shops selling the treats continue to flourish and reproduce as rapidly as the ...

Like a Hollywood ingenue, cupcakes have been exposed every which way -- high-end and low, fancy and down-home. But unlike those pretty young things, the cupcake’s time in the sun goes on and on.

The idea of a cupcake shop filing for an IPO is baffling. But last week, Crumbs Bakery announced it would go public in a reverse merger worth $66 million. Those tiny little cakes your mom made when ...