When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

The choice for B2C leaders today is clear: continue to compete on transient features, or build an enduring identity based on ...

Heineken, Aerie, and Polaroid have joined the anti-AI wave, cozying up to customers who dig an analog life.

As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...

The company plans to name snack food executive Jon Halvorson as it faces a crisis over concerns of links between Tylenol and autism.

Digital Marketing Recruiters reports that top marketing candidates seek fair pay, strong benefits, flexibility, and a ...

AI-powered platform Revmatics helps brands use data more effectively to scale conversions, lower acquisition costs, and drive ...

Press releases have come a long way from fax machines and newspaper clippings. In today’s digital ecosystem, dominated by ...

Shopify reports brands are embracing weirdness in marketing to stand out and engage consumers tired of polished ads, using ...

"Big Pharma betrayed America by profiting off of pain and pushing pills regardless of the risks," Texas Attorney General Ken ...